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Moisturiser
Regular price ₹ 3500.00
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Meet in my defence, a barrier-building ceramide moisturiser that DEFENDS your skin barrier with its patented 5-ceramide blend. It’s the first-of-its-kind ceramide cream in the Indian market that uses 1% pure ceramides (20X higher than industry standard) along with your skin’s other essential lipids (cholesterol and fatty acids) in the optimal ratio of 3:1:1. This recommended ratio is the proportion in which the lipids are naturally present in your skin, thus mimicking the structure of your natural skin barrier. This ratio in IMD helps accelerate barrier repair, and the cream fortifies your skin barrier from within, making it stronger, more resilient and better equipped to protect itself on its own.
International orders may be subject to an additional customs duty depending on the laws of the destination country.
What to expect
- A lightweight texture that feels like nothing on the skin
- Non-greasy feeling after application
- Accelerated recovery of damaged barrier
- Nourished, soft, and plump skin all day long
- Faster acne healing and regeneration of skin
- Reduction in skin irritation and redness
- A cooling effect on the skin
Vegan and Cruelty Free
Made for all Skin Types
Made in South Korea
Botanical Scent
Repairs and strengthens skin barrier
Increases moisture retention
Reduces skin irritation and redness
Helps with post-acne management
Repairs and strengthens skin barrier
Formulated with 5 Ceramides, Fatty Acids and Cholesterol (skin’s 3 main barrier lipids), IMD seeps into your skin barrier and replenishes the lipid matrix in the top layer of your skin so your skin cells stay tight, defending itself against moisture loss and external irritants.
With continued usage, the barrier becomes more resilient, giving you smooth, supple and calm skin.
Increases moisture retention
Along with the aforementioned barrier lipids, IMD also contains Acai Berry Sterols (1%), which is a rare and rich molecule that is a great occlusive and excellent at reducing the skin’s Trans-Epidermal Water Loss by enhancing the barrier function.
Combined with Phytosphingosine (a naturally occurring lipid in the skin barrier) and Panthenol that are water-binding agents - the skin stays deeply hydrated and supple.
This combination helps in restoring any water loss from the skin, and in keeping the skin feeling very soft, supple and well nourished.
Reduces skin irritation and redness
A powerful blend of calming and anti-inflammatory agents – Purslane Extract (40%), Bisabolol (0.5%), Allantoin, Turmeric Root Extract and Moringa Seed Oil – work together to promote wound healing and soothe itchiness, irritation and redness. Upon application, you can expect irritated skin to calm down.
Helps with post-acne management
Your acne is basically an open wound with inflammation, which needs to heal fast so it leaves minimal scarring and pigmentation behind.
IMD's lipid rich formula gives your skin the necessary nourished environment for speedy wound healing.
In addition, Purslane Extract (40%), Allantoin and Panthenol are excellent anti-inflammatory and wound healing ingredients that support healing of acne.
The faster your wound heals, lesser will be the after-damage.
IMD contains a combination of 4 fatty acids (Stearic Acid, Arachidic Acid Palmitic Acid and Oleic Acid) that help restore the skin’s natural barrier function, inhibit inflammation and promote wound-healing. IMD contains a patented blend of 5 ceramides (ceramides NP, NS, AS, AP and EOP) that help reinforce the skin barrier, prevent water loss & protect against environmental stressors — giving you plumper, firmer-feeling skin with fewer visible lines & wrinkles. An emollient and water-binding agent, it strengthens the skin barrier and plays a replenishing role to support the moisture balance and lipid composition for healthier skin. A rare molecule and antioxidant, it is excellent at increasing hydration in the skin, preventing water loss and enhancing the barrier function. A precursor of ceramides, phytosphingosine is one of the key players in maintaining the health and function of the skin barrier. A precursor to Vitamin B, it stabilises the skin's barrier function, reduces itching, redness and irritation and suppresses inflammation. A popular calming agent with wound-healing and moisturising properties, it acts as an emollient that prevents water loss and keeps the skin looking plump and youthful. Known as the ‘fountain of youth’, it activates an enzyme which controls cellular ageing. It reduces wrinkles and scars, calms irritated skin, reduces redness and has a very cooling effect on the skin. Derived from chamomile, it soothes skin irritation and inflammation and helps with skin brightening.0.3% Fatty Acids
1% Pure Ceramides
0.3% Cholesterol
1% Acai Berry Sterols
Phytosphingosine
Panthenol
Allantoin
40% Purslane Extract
0.5% Bisbolol
Full Ingredient List
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Portulaca Oleracea Extract, Water, Glycerin, Dicaprylyl Carbonate, Butylene Glycol, 1,2-hexanediol, Dipropylene Glycol, Betaine, Euterpe Oleracea Sterols, Ceramide NP, Ceramide NS, Ceramide AS, Ceramide AP, Ceramide EOP, (-)-alpha-bisabolol, Cetearyl Olivate, Sorbitan Olivate, Panthenol, Allantoin, Vinyl Dimethicone, Hydrogenated Lecithin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Cholesterol, Stearic Acid, Glyceryl Stearate, Eclipta Prostrata Extract , Phytosphingosine, Curcuma Longa (Turmeric) Root Extract, Xanthan Gum, Melia Azadirachta Leaf Extract, Sorbitan Isostearate, Disodium EDTA, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Moringa Oleifera Seed Oil, Arachidic Acid, Melia Azadirachta Bark Extract, Corallina Officinalis Extract, Ocimum Sanctum Leaf Extract, Palmitic Acid, Tocopherol, Pantolactone, Oleic Acid, Ethylhexylglycerin, Fragrance (0.03ml)
Routine
IMD can be seamlessly incorporated into your skincare routine as it pairs beautifully with every active ingredient.
Use it as the last step in your skincare routine (before sunscreen) to seal all your skincare actives and strengthen the skin barrier.
If you have a damaged barrier we recommend using IMD as a standalone product until you heal and repair your barrier, before including actives in your skincare routine again.
Product to be used within 8 months of receiving.
The skin barrier resembles a brick wall with skin cells as bricks and a lipid matrix as mortar. Due to factors like ageing, stress, sun exposure, and climatic conditions, this barrier tends to loosen with time causing cracks and gaps in your skin (which are invisible to the naked eye). But these cracks in your skin barrier is essentially what is called a damaged skin barrier, and when your skin barrier is damaged, you lose moisture (water) from your skin very fast, and you are also susceptible to attack from external bacteria and pathogens. These 2 factors then lead to a host of skin issues to crop up like dehydrated and dry skin, lacklustre skin, sensitised skin prone to redness, inflammation and acne eruptions.
YES. IMD can be safely and suitably combined with every single active ingredient. It’s in fact recommended to use IMD with other active ingredients to proactively protect your skin barrier against any damage or irritation.
IMD contains only a minimal amount (0.03ml) of fragrance which is alcohol free and allergen free. It is non-sensitizing on the skin and does not cause any sort of irritation in the dosage that it’s used in. We add fragrance to mask the unpleasant smell of ceramides, as this formulation contains a high concentration of pure ceramides which can be unpleasant in smell. This masking fragrance in minimal quantity gives a better sensorial experience to the usage of this product. We believe in appropriate dosing, and within the permissible dosage limits, fragrance is not harmful on the skin.
Yes, IMD can be safely used during pregnancy and breastfeeding. It does not contain any ingredients that increase cellular turnover like retinol, which are usually the ingredients warned against usage during such times. All ingredients used in IMD are under clinically recommended doses and therefore, safe and effective on the skin. :)
Ceramides along with other barrier lipids (like cholesterol and fatty acids) help with post-acne management and healing. When your acne pustule has burst, and the gunk is out, your acne is an open wound with inflammation.
At this stage, the acne wound needs to heal quickly to minimise the scarring and pigment from developing. To speed up healing in the skin, you need to ensure there is minimum water loss from the skin (meaning no dehydrated skin), and allow your skin’s natural oils and lipids to seal your skin and activate wound healing.
IMD's lipid rich formula helps to reduce water loss from your skin and allows your skin to have the necessary nourished environment for speedy wound healing. In addition, Purslane Extract (40%), Allantoin and Panthenol are excellent anti-inflammatory and wound healing ingredients that support healing of acne. As much as you can minimise your skin's water loss and keep your skin nourished, the faster your wound will heal and lesser will be the pigmentation and scarring.
Yes! Keeping oily and acne-prone skin types in mind, we made IMD extremely lightweight, non-greasy, non-comedogenic and fast-absorbing. IMD contains 40% Purslane Extract, which is not just hydrating and cooling on the skin, but it also helps with any inflammation that you may experience with active acne.
It has a very thin consistency that is easily spreadable and can be layered on as desired. So, if you have oily and acne-prone skin, start by using not more than 1-1.5 pumps and then add/ layer as required. With as little as 1 pump, IMD will keep your skin feeling nourished, plump and supple all day!
Important note:
If you have congestion prone or acne prone skin, then don’t layer any heavy sunscreens under IMD, or any other ceramide products along with IMD. And if you do layer Hustle and IMD both, make sure you follow our usage guidelines carefully, and ensure to use a good cleanser like good grease or any other oil based cleanser at night that would deeply cleanse your pores to avoid any skin congestion.
IMD is the best companion for your dry skin! Dry skin tends to have low sebum and a low concentration of lipids (weak skin barrier). Without the protective lipids as a sealant on your skin surface, dry skin tends to have higher trans-epidermal water loss, meaning the water from your skin evaporates fast thereby making it feel dehydrated, tight and flaky.
IMD contains 1% pure ceramides (20x higher than industry standard), in combination with cholesterol and 4 fatty acids which literally replenish the lost lipids in your skin making your skin barrier more fortified with protective lipids.
A short term benefit you will experience with IMD is instantly softer, hydrated and well nourished skin. The long term benefit you'll notice with IMD is that your skin barrier starts getting more resilient and naturally fortified with protective lipids. This will increase your skin's natural ability to reduce its own water loss and maintain a well moisturised skin barrier.
So, if you have dry skin, start by using 2 pumps and then add / layer more as required.
Important note:
IMD is extremely lightweight and absorbs very quickly into the skin. A lot of our customers with dry skin have enjoyed using IMD in peak winters because of the rich nourishment it provides. However, if you prefer moisturisers that feel heavy on the skin, then IMD may not be the best fit for you. We hope you can make an informed decision based on your preferences :)
IMD is a great addition for your combination skin because it caters to both your dry and oily areas.
Dry skin tends to have low sebum and a low concentration of lipids (weak skin barrier). Without the protective lipids as a sealant on your skin surface, dry skin tends to have higher trans-epidermal water loss, meaning the water from your skin evaporates fast thereby making it feel dehydrated, tight and flaky. IMD contains 1% pure ceramides (20x higher than industry standard), in combination with cholesterol and 4 fatty acids which literally replenish the lost lipids in your skin making your skin barrier more fortified with protective lipids.
On the other hand, we made IMD extremely lightweight, non-greasy, non-comedogenic and fast-absorbing so that it works well for oily skin as well. IMD contains 40% Purslane Extract, which is not just hydrating and cooling on the skin, but it also helps with any inflammation that you may experience with active acne. It has a very thin consistency that is easily spreadable and can be layered on as desired.
So, if you have combination skin, start by using 1.5-2 pumps and then add/ layer as required. With as little as 1.5 pumps, IMD will keep your skin feeling nourished, plump and supple all day!
IMD is great for sensitive skin! It contains a powerful blend of calming and anti-inflammatory agents - 40% Purslane Extract, 0.5% Bisabolol, Allantoin, Panthenol, Turmeric Root Extract and Moringa Seed Oil - that work together to soothe itchiness, irritation and redness.
So, if you have sensitive skin, start by using 1-1.5 pumps and see how your skin takes to it before you increase the quantity. Generally, upon application of IMD, you can expect a calming and cooling effect that really helps soothe irritated skin.
Always patch test first on the jawline overnight, if you have extra irritable or allergy prone skin :)
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"I have very dry skin and d'you IMD has been amazing, it soothes my skin, gives it just enough moisture and I've already purchased my 2nd bottle. "
Aashni
I have acne prone mature skin, and most moisturisers cause my skin to break out. But this one is gentle and soothing.
Swati S.
IMD was the first product I have ever used with ceramides. In a week’s time, there was a visible difference in my skin. I had a better texture, even toned, well hydrated and absolutely glowing skin. The acne marks were also lightened.
Neha M.
For someone with a sensitive skin type, it’s a saviour, perfect for those with an oily t-zone, it has a great texture and I can see it visibly do better for my skin!
Gourima B.
Customer Reviews
Based on 422 reviews
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14%
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Zahabia Bhalamwala
Skin loves it.
D’you IMD has been my favourite from a very long time now and I’m on my 5th bottle. And i can’t stop praising it. It works like magic on acne prone skin.
S
Shirly Vp
My skin is so sensitive but the hustle and moisturiser of d’you suits my skin so well and my skin feels so soft and I love it .
I
Imdadul Hussain Bora
Good product, on time delivery.
R
Rinch rinch
Too hyped
The product doesn't moisturizer that well... especially not for dry places , better go for cheaper options
S
Simran Bhatia
D’you is a very effective product, it has enhance my skin